So you may be familiar with the newest trends with social media applications such as Facebook, twitter, and YouTube.  But have you ever considered using these channels to get the word out about the home you wish to sell?  Sherry Chris, president and CEO of Better Homes and Gardens Real Estate, says” 80% of consumers now use both the internet to research homes and a real estate agent to complete the transaction”.   Facebook, twitter and YouTube are some of the social network channels that have the most promise for many internet savvy potential buyers.  So how does one use these channels for selling your home?

Try these tips:

• Use Twitter and Facebook to connect with potential buyers, keeping in mind that you want to “connect” as you would in person and not come across as too “salesy”
• Posting your listing on your profile and your agent’s profile exponentially increases the potential viewers, and the potential for your home to go viral.
• Use strong keywords in your home description. Things like “pool” and “deck” and “finished basement” will really catch buyers’ eyes.
• Make sure to use lots of location words, as people will be searching by location, such as Chestermere home for sale 
• Pricing your online listing is a tactical decision, too. You’re better at the low end of a given range than at the high end of a lower range. So, don’t price at $199,000 if the range is $150,000 to $200,000. Price at $201,000, and get at the low end of the $200,000 to $250,000 range.
• Create a simple video that you can post on YouTube to profile your home
• If you are a blogger, upload your home to your site, and twitter about it
• Have your agent use a social network site such as www.activerain.com.  These profiles are searchable and google can pull up your home for the right searcher

 

Give me a call, and we can come up with some great ideas together to sell your home in Chestermere.

Corinne Watson
Chestermere Realtor
cwatson@cirrealty.ca
403.921.SOLD

Sources : http://www.stormdawg.com/2009/11/02/realtors-are-using-social-media-to-help-sell/ and

http://www.futureofrealestatemarketing.com/marketing-real-estate-on-facebook-and-other-social-networks

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